Consulting Services

We provide the following services:
Strategic Workshops
  on Mobile Marketing &
  Advertising
International
  Partnerships &
  Business Development
Investment Due
  Diligence &
  Matchmaking

for more information »

MobiAD Archives


Early adopters give smart TV’s the “Thumbs Down”

smart-tv.gifAccording to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones in order to access online media.

This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs. more»


18.09.2013    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Google Upgrades AdWords To Focus On Mobile

googleenhancedcamp.gifIn 2012, Google‘s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.

Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior. more»


15.03.2013    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Tablets To Drive Shopping During TV Ad Breaks

tv_ipad.jpgRecently is has become clear that two strong consumer trends are starting to merge, which might have a major impact on TV advertising.

A survey in the UK found that over 50% of consumers browse the internet at the same time as watching TV.

At the same time, increasingly tablet devices such as the iPad are becoming the home shopping platform of choice. more»


01.10.2011    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile TV Advertising To Reach $1.4 Billion By 2015

sky-brings-mobile-tv-ipad-2.jpgRecent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.

This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015. more»


17.06.2011    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Ad-Funded Kindle Is Amazon Top Seller

kindle_reader.jpgMany a business plan has been written based on the concept of trying to insert ads into some popular consumer activity. But there is always the question – “Won’t customers object to seeing ads while they are engaged in some other activity?”

That question seems to have been answered, now that Amazon has reported that the ad-supported version of the Kindle Reader is the best selling device on the site! more»


26.05.2011    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Tablet Sales Reach 10m Per Quarter – Nearly One Quarter Are On Android

samsung-adroid.gifThe latest research published by market research company Strategy Analytics, has found that Android’s momentum is not limited to mobile devices but is also showing big gains in the tablet market.

According to the research during Q.4 2010, 22% of the 10 million tablet devices that where shipped ran on Android. Overall the market grew by 120% sequentially with Apple maintaining it’s leading position with 75% of global market share. more»


27.02.2011    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

The Rise Of The Multi-iPad Family

multi-ipad.gifThe iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.

Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. more»


16.01.2011    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD