UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.
This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
xAd, a leading mobile-location based advertising network, and Telmetrics, a top mobile call measurement provider commissioned Nielsen to survey over 1,500 smartphone and tablet users about the actual “path-to-purchase” for mobile users.
The UK focused reveals many interesting facts, among them:
Check out the infographic below for more about the UK path-to-purchase. And for a more information about the global study as well as more detailed information about several verticals, check out the website www.mobilepathtopurchase.com