Ringback tones are a very phone centric form of advertising – there is really no parallel in print, online, or TV.

If you have ever wondered what these are, or wanted to understand more about how they work and the right way to implement a RBT system, then take a look at this whitepaper from the Mobile Marketing Association. more»

Recently Google has been moving beyond its traditional areas of activity into territory more related to telephony. The beta launch of Google Voice a few weeks ago was a big step in that direction.

The question of course is how will Google generate a profit from these activities. The recent publishing of a Google patent application titled “Ringback Advertising” may give a good indication. more»

At the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced.

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards. more»

The Turkish mobile market is one of the most dynamic in the world: a population of over 70 million with mobile penetration growing from 52% in 2005 to 100% today.

Turkcell is the largest mobile operator in Turkey, with 37 million subs. They have been very innovative in the area of mobile advertising and marketing, with their “Tone and Win” service winning this year’s GSMA award for “Best Mobile Advertising Service“.

In this interview, Chief Value Added Services Officer Cenk Serdar talks about the Turkish market and why Turkcell has put mobile marketing at the center of their business. more»

Several months ago, Turkcell launched TonlaKazan, a new, advertising based ring back service which enabled Turkcell subscribers to win airtime as their callers listened to ring back ads.

Since then, 200,000 subscribers have signed up, and 50 different brands have run campaigns using the service. more»