A topic that’s been getting a lot of attention recently is mobile analytics – the ability to monitor the activity on a mobile site. Bango just announced a new release of their Bango Analytics product which allows for the tracking of “unique visitors” – a key metric in the online world these days.
Bango recently commissioned a study of over 500 mobile website owners, asking them which mobile metrics would be important to them. Top of the list was daily/weekly/monthly number of unique visitors to a mobile website, with 80% saying this is important.
The other metrics queried, in order of importance:
• Conversion rates/effectiveness of mobile marketing – 71%
• New/repeat visitors – 58%
• Information about the handsets the visitors use – 54%
• Location – 50%
• The mobile networks used by visitors to the mobile website – 41%
With site analysis added to its mobile analytics service, Bango now provides the two metrics most sought after by website owners: the number of unique visitors browsing the site and conversion rates from mobile marketing campaigns.
Historically, tracking unique visitors is a much more difficult task on the mobile internet compared to the normal internet. This is a result of two technical limitations of the mobile internet: ‘cookies’ do not work reliably, and the IP addresses are assigned to the mobile operators instead of individual users. Bango has overcome these limitations based on technology they have developed over several years for their mobile payments service.
See a sample Site Analysis Report.
See a sample Campaign Analysis Report.
Bango Analytics operates as a hosted service, and is free for sites with less than 100,000 page views per month.
Read the full press release here.