Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»

Mobile advertising is definitely on a growth spurt these days.

According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year! more»

A recent report by research firm Wireless Intelligence has found that half of all mobile connections worldwide would run on 3G or 4G networks by 2017.

This would represent a doubling of today’s figure (1.7 billion) and would represent around 4.25 billion out of the 8.5 billion connections anticipated in 2017. more»

InMobi is one of the world’s largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi’s 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market. more»

In the past week there has been a lot of discussion on the internet about “Facebook Lite”, the new version of Facebook that has recently been released for beta testing.

Facebook Lite is apparently intended for users who have slower internet connections, for example on mobile. This may open up new opportunities for mobile marketing. more»

International ad network mKhoj has launched a new feature of their advertising service that lets brands communicate in different markets in different languages.

Local language capability should lead to more effective advertising through improved relevancy, as well as increasing the value of publishers’ mobile properties through greater localization. more»

AdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.

This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
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Looking at the scale of the mobile market in India can be staggering: over 350 million subscribers currently, and projections show it doubling in the next 3 years. This equals something like 10 million new subscribers per month!

And for most of these subscribers, mobile will be their primary means to access the internet, meaning India will rapidly become one of the world’s largest markets for mobile internet.

Read this overview of India’s mobile internet and mobile advertising market. more»

BuzzCity, the rapidly growing international mobile ad network, has introduced the a service that enables brands in India to target their wireless advertising campaigns to customers in separate regions around the country.

Information gained from BuzzCity’s mygamma mobile social network is used to accomplish this targeting. more»

According to an interview published in ContentSutra, India’s Digital News Monitor, mobile CPM rates in India have increased by 40% in the first 6 months of 2008. The interview is with Abhay Singhal, Vice President of Corporate Sales at mKhoj, who also discusses conditions in the overall Indian mobile advertising market. more»

Microsoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover. more»

mKhoj has launched the first interactive mobile deals platform in India. The service, which is currently only available in Mumbai, allows consumers to find the best possible price for certain products in their local area. more»