Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.
Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»
Mobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.
But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
The study tested ads from Marks & Spencer, and found almost 100% of Marks & Spencer contacts on their DRM database recalling having received a message. more»
Airwide Solutions has commissioned independent research to poll operators about ‘what’s hot and what’s not’ in mobile messaging around the world.
The results include social networks, mobile advertising, and location services, and have been compiled in a white paper which looks at the opportunities and outlines operator investment plans for the next 12 months. more»