A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns.

The study predicts that that the number of US mobile coupons users will increase to 47 million next year, compared with just over 7 million just 3 years ago in 2010. more»

Mobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.

But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
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An interesting article appeared last week in the Promotional Codes website (a leading vouchers website in the UK) about mobile coupons.

In order to show the overall development of mobile coupons in the US, they put together what they call an “Infographic” which explains various key trends, facts and techniques in a very simple, graphical way. more»

Interested in improving your social life?

A new service that allows mobile subscribers to send their friends a coupon for a drink at local bars is showing early success in San Francisco. more»

Juniper Research has predicted that the mobile retail market will be worth US$12 billion by 2015 in its “Mobile Marketing & Retail Strategies” report covering 2009-2014.

The report states that the mobile retail market is currently worth US$4.1 billion, but it predicts that it will grow by an amazing 24% a year on average over the next 5 years. more»

Trinity Mobile has announced a 1200% year-on-year growth in the delivery of mobile boarding passes to airline passengers in 2009. Last year, the company sent out over 600,000 mobile boarding passes via SMS compared with 50,000 in 2008. more»

Mobile marketing company TXT4Ever has produced a very interesting study about mobile users’ attitudes towards mobile marketing messages.

The report, titled “UK Spam Study“, finds that mobile marketing is widespread and generally quite well accepted by the public. (download available). more»

The Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage Study to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing. The research is designed to provide a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts more»

The Department “Geo-Informatik” at the University of Muenster in Germany has installed a coupon system on the public phone booths in Muenster downtown. Depending on the time of day, the location, and the current weather, dynamic coupons are displayed that can be redeemed in the surrounding stores. more»