Mobile marketing company TXT4Ever has produced a very interesting study about mobile users’ attitudes towards mobile marketing messages.
The report, titled “UK Spam Study“, finds that mobile marketing is widespread and generally quite well accepted by the public. (download available). more»
China mobile has taken swift action against a company that sent mass mobile spam over its network. It has become the first mobile operator to close the message service ports that were used. Over 200 million mobile phone users were sent random ads. more»