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MobiAD Archives


UbiQ – Digital Entertainment Showcase

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18 to 19 June, 2012
Paris, France

A two day international showcase (conference + exhibition) to spotlight the best of digital entertainment content creation, applications, solutions and strategy innovations to engage with audiences across multiple platforms: Internet, Mobile, IPTV, Connected TV, Tablets and Social Media. more»


15.05.2012    Tags: , ,
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The Mobile Ecosystem: An Overview

mobile_ecosystem.gifSometimes the mobile industry is growing and changing so fast that it seems very hard to keep up with the trends, keep up with the key companies, and understand how all the parts fit together.

Econsultancy has put together an infograph that gives a very interesting, high level overview of the entire rapidly evolving world of mobile – including key statistics and players – in an easy to scan graphical interface. Take a look. more»


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Meffys 2011, Last Chance To Enter!
Deadline May 6

meffy2011.gifThe Mobile Entertainment Forum (MEF) announces that its 8th annual Meffys awards are now open for submissions. This year’s Meffys categories span the entire mobile content & commerce ecosystem.

The final deadline for entries is 6 May, and the winners will be announced at a Gala dinner on July 7th at The Grand Connaught Rooms in London. more»


06.05.2011    Tags: , ,
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Mobile Entertainment & Media Industry’s 2010 Meffy Awards

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21 June 2010
London, UK


The 7th annual ‘Oscars of the mobile world’ adds six new categories to mark industry evolution. The gala dinner takes place on 21 June 2010, London. more»


08.06.2010    Tags: , ,
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Females Driving Mobile Content Downloads

top-image.jpgA recent study of consumers on the Myxer platform has shown that females download twice as much mobile content as males do.

Myxer, which was founded in 2005, has a large catalog of ringtones, wallpapers, videos, applications and games with over a billion downloads annually. more»


04.06.2010    Tags: , ,
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Orange: Women Send More Messages, Men Watch More Mobile TV Clips

orange-logo-1401.gifOrange have released their latest “Digital Media Index” report for April 2010.

This report looks at consumer behavior related to digital media, and in this particular edition highlights the differing usage patterns that men and women have on the Orange mobile network. more»


13.04.2010    Tags: , , ,
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Mobile Retail Market To Be Worth US$12 Billion By 2015

mobile-retail-1.gifJuniper Research has predicted that the mobile retail market will be worth US$12 billion by 2015 in its “Mobile Marketing & Retail Strategies” report covering 2009-2014.

The report states that the mobile retail market is currently worth US$4.1 billion, but it predicts that it will grow by an amazing 24% a year on average over the next 5 years. more»


12.04.2010    Tags: , ,
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Whitepaper: “Snacking” The Mobile Web

snacking_web.gifWe all know that the internet experience is different on a mobile than on a desktop PC. But whereas most people focus solely on the size of the screen, in fact the differences are much more profound.

In this white paper, Pierre Scokaert, CEO and founder of mobile entertainment search company abphone explores how the mobile is in fact a snacking device, where content must be delivered and consumed in minutes or seconds, and the important implications this has for brands, content creators, and mobile search engines. more»


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Orange Digital Media Index Shows Boom In Mobile Data

Orange has released the latest in their Digital Media Index series of consumer usage reports.

The study shows that despite the bad overall economic climate, consumers are rapidly increasing their consumption of mobile data, including music downloads, video downloads, mobile social networking, and mobile gaming.

And mobile data using dongles increased a phenomenal 4,125% in the past 12 months! (available for download)

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Meffy Short List Announced

The Mobile Entertainment Forum (MEF) has announced the shortlisted entries for the 2009 Meffy Awards.

The shortlisted entries for the Best Mobile Ad Campaign are a strong group of campaigns that showcase how far mobile advertising has come in the past year.
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27.05.2009    Tags: , ,
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Blyk Content Service Launched

blyk_logo.gifYouth focused MVNO Blyk has partnered with Velti to launch a content service in the UK. The new service, named “On Blyk“, will be based around a messaging paradigm for content discovery rather than expecting consumers to find content by browsing. more»


05.03.2009    Tags: , ,
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BBC Sees Mobile Web Usage Up By 25%, Prepares Big Push For Mobile News

bbc_news.gifThe BBC has been doing research into how it’s customers receive their news, and how they would like to receive their news. As a result of the study and an observed growth in mobile web traffic of 25% since last year, the BBC will be launching a marketing campaign to explain to people how to access BBC news via their mobile. more»


26.11.2008    Tags: ,
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M:Metrics – Its Sports for Europeans, and Weather for Americans

sport_content.gifM:Metrics has released a report that looks at patterns of mobile content consumption in Europe and the US. Sports was the most popular genre in Europe, with Weather being the most popular among US consumers. more»


31.07.2007    Tags: ,
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