The BBC has been doing research into how it’s customers receive their news, and how they would like to receive their news. As a result of the study and an observed growth in mobile web traffic of 25% since last year, the BBC will be launching a marketing campaign to explain to people how to access BBC news via their mobile.
Writing in the BBC blog, Steve Herrmann, Editor of BBC News Website, discussed the research that has been carried out. The four main conclusions are quite interesting.
Read Steve’s blogpost here.
Here is the TV spot that BBC will run to get more people to try watching the news on their mobile: BBC video
You can also learn more about what news is offered on BBC mobile here.