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Mobile Entertainment & Media Industry’s 2010 Meffy Awards


21 June 2010
London, UK

The 7th annual ‘Oscars of the mobile world’ adds six new categories to mark industry evolution. The gala dinner takes place on 21 June 2010, London.

The Awards

Mobile Entertainment Forum (MEF), the global trade association of the mobile media industry, announces today that its 7th Mobile Entertainment Awards, known as the ‘Meffys’, is now open for entries. The Meffys span the entire mobile entertainment & media industry, from apps to social media.

As the industry’s recognised global benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world. The entries will be judged by leading journalists, analysts and VCs. The winners will be announced at a Gala dinner attended by the industry’s most influential players on the evening before MeM on 21st June at The Grand Connaught Rooms in the famous Covent Garden.

Companies wishing to enter should visit: and submit their entries by 23rd April 2009.

For highlights from the 2009 awards ceremony and a list of 2009 winners, please click HERE.

Rimma Perelmuter, MEF Executive Director, commented: “Reflecting the latest advancements in the rapidly evolving $36 billion global mobile media industry, this year’s Meffys will introduce six new categories recognising new m-commerce opportunities, the rise of the apps economy and impact of mobile connected devices. The Meffys is the most significant annual competition for innovators at the forefront of the digital economy to highlight their success and be celebrated as the industry’s best.’

This year’s new Meffys categories include Content Discovery & Personalisation, Cross-Platform, App Store Blockbuster, M-Commerce and Mobile Connected Device. These new categories not only reflect the growth in the number of apps and apps stores, such as the App Store Blockbuster Award that will recognise the best app on an individual app store, but also reflect current and future trends. Two such awards are the M-Commerce award and the Cross-Platform award, which reflect the 2010 trends identified by MEF at the beginning of the year.

In addition, the MEF board will once again present the Outstanding Contribution Award to a talented individual whose work has had a critical impact on the growth of the mobile entertainment industry.

Entering the Meffys 2010

MEF will be accepting entries for the 2010 Meffys awards from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the new Meffys website at for full details. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members and £300 for non-members.

Meffys 2010 Categories:

• Games Award
• Music Service Award
• TV & Video Service Award
• Video Content Award
• Content Discovery & Personalization Award
• Cross-Platform Award
• Social Media Award
• Ad Campaign Award
• App Store Blockbuster Award
• Innovative App Award
• Consumer Experience Award
• Technology Innovation Award
• Innovative Business Model Award
• Mobile First Innovation Award
• M-Commerce Award
• Business Intelligence Award
• Mobile Connected Device Award
• Outstanding Contribution Award

08.06.2010    Tags: , ,
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