Looking at the scale of the mobile market in India can be staggering: over 350 million subscribers currently, and projections show it doubling in the next 3 years. This equals something like 10 million new subscribers per month!

And for most of these subscribers, mobile will be their primary means to access the internet, meaning India will rapidly become one of the world’s largest markets for mobile internet.

Read this overview of India’s mobile internet and mobile advertising market.

mKhoj is a mobile advertising network company located in Mumbai that is focused on the markets in India, Asia-Pacific, and Africa. They have put together an overview of the Indian mobile market and have offered to share it with MobiAD readers. The overview gives information about subscriber base, mobile internet adoption, handsets, popular content types and key mobile operators.

Other related articles of interest:

• Leading Mobile Video Service To Implement Mobile Advertising

• India Sees 40% Rise In CPM Rates in First Half of 2008

• Mumbai Gets Interactive Mobile Deals Service