MobiAD Archives

U.S. Media ad spending – where it goes

media-mix.jpgWe read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times it is hard to keep them straight and get perspective on how they relate.

Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!

As you can see, in rough numbers:

  • digital advertising is about 30% of total media spend
  • mobile is about 1/3 of digital spend
  • the $18 billion spent on mobile is split more or less 50/50 between mobile search and mobile display advertising


Click here for a larger view.

27.03.2014    Tags: ,
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