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Winners Announced for Global Mobile Awards

globalmobile2013.gifThis week in Barcelona the GSMA announced the winners of the 2013 Global Mobile Awards.

The Global Mobile Awards are given annually, and offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world.

This year saw a record number of entries to the competition. Michael O’Hara, Chief Marketing Officer, GSMA said “Our judging panel has assessed well over 600 entries and nominations for the 37 awards, the largest ever number of honours to be presented at the Global Mobile Awards.”

The judging took place over December and January, with a panel made up of independent judges comprising leading industry and subject matter experts, analysts, journalists and academics and in some cases mobile operator representatives. MobiAD’s Jim Cook participated as one of the judges for the Best Overall App category.

Best Advertising or Marketing on Mobile

This year’s shortlisted nominees for the mobile advertising category included:

• Cheil Worlwide and Mobile 5 for Samsung: Take Part 2012
• Hipcricket for McDonald’s MORNING PAPER
• netCORE for Hindustan Unilever’s Active Wheel Rural Mobile Campaign
• McCann Worldgroup (Hong Kong) for Coca-Cola Chok! Chok! Chok!
• Movement for Coca Cola’s Move to the Beat 2012 Campaign

The winner in this category was McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

“With less and less people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with its highly successful summer promotional campaign “Chok! Chok! Chok!”

“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, we created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion.”


The full list of 2013 winners includes:

Best Mobile Health Product or Service
MIPsoft for BlindSquare

Best Mobile Education or Learning Product or Service
Mobilink for SMS Based Literacy program

Best Mobile Product or Service for Automotive
BMW i, MINI, Sixt and Vodafone Group for DriveNow Premium Car Sharing

Best NFC /Mobile Money Product or Service
Etisalat for Flous – The Etisalat Commerce Programme

Best Mobile Publishing Product or Service
Ver Se Innovation for NewsHunt

Best Mobile Innovation for ‘Smart Cities’
Streetline for Parker

Best Mobile Enabled Consumer Electronics Device
Samsung Electronics for Samsung GALAXY Camera

Best Enterprise Mobile Service
Mobilelron for Version 5 Complete Enterprise Persona

Best Consumer Mobile Service
Comviva for Mahindra Comviva’s mobiquity™ MFS platform powering mTicketing service for Bangladesh Railways

Best Advertising or Marketing on Mobile
McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

Best Network Product or Solution for Serving Customers
NTT DOCOMO for Hanashite Hon’yaku, world’s first automatic voice translation service

Best Product, Initiative or Service in Emerging Markets
Ericsson for Amazon Connection– a digital inclusion program in the Amazon

GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets
Asiacell for Almas Line

Best Use of Mobile in Emergency or Humanitarian Situations
Vodafone Foundation for Vodafone Instant Network

The Green Mobile Award
Indus Towers for Green Sites Project

Best Mobile App for Consumers

Best Mobile App for Enterprise

Judges Choice – Best Overall Mobile App

Most Innovative Mobile App
McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

Smartphone Application Challenge
AT&T for Application Resource Optimizer (ARO)

Best Application using Network APIs
Bharti Airtel Limited for my airtel app

Best Smartphone
Samsung Galaxy S3

Best Feature phone or entry level phone
Nokia Asha 305

Device Manufacturer of the Year

Best Mobile Tablet
Google & Asus for Nexus 7

Best Mobile Infrastructure
Samsung Electronics for Smart LTE Networks

Best Mobile Technology Breakthrough
Accuris Networks for AccuROAM Wi-Fi: Making Wi-Fi a carrier driven extension of GSM for Offload and Roaming

Best Cloud Based Technology for Mobile
Jasper Wireless cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics

Best Mobile Safeguard & Security Products and Services
AdaptiveMobile and Syniverse for Messaging Trust

Outstanding LTE Contribution
SK Telecom for 4G LTE with PETA Solution

Outstanding Overall Mobile Technology – The CTO’s choice
Samsung Electronics for Smart LTE Networks

For more information about these winning entries, visit the Global Mobile Awards 2013 website.

01.03.2013    Tags: ,
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