Millions of people use Shazam on their smartphones to identify songs they hear playing.
But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?
Shazam has been actively working in the TV ad area for a couple of years, initially launching in the US, but now also available in the UK, Western Europe, Turkey, India, Australia and New Zealand. Shazam enabled ads have run during some of the most watched TV - including the US Superbowl and the final episode of the X-Factor.
With Shazam for TV, a consumer uses Shazam as usual, but they ‘tag’ a TV advertisement, which provides an immediate level of interactivity.
For example, viewers might receive additional information about the product, they might get access to special offers or be entered into an exclusive competition. This is a much more interactive experience compared with a standard TV ad.
Shazam recently produced a list of the Top Ten most tagged ads globally. As you see, some of the biggest brands in the world have successfully used this new approach to 2nd screen advertising.
Based on their experience over the past 2 years, Shazam has shared their top tips for successfully integrating Shazam tagging into a TV ad.
For more on 2nd screen advertising, read Shazam & Dockers Make TV A “Clickable Media” During Superbowl