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MobiAD Archives


Millennial: Mobile Advertising in
Travel Sector Increases 400%

mobile_travelThe latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.

While Entertainment still is the top spending vertical category, other categories are growing faster, with Travel growing over 400% and Pharmaceuticals increasing by almost 500% over the past year! more»


06.08.2014    Tags: , , ,
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Mobile To Become Top Advertising Channel in UK

mobile-growth-chartContinued rapid growth of both digital and mobile advertising means that soon mobile advertising will overtake all other media to become the top advertising channel in the UK.

This interesting forecast by eMarketer may surprise you!
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17.07.2014    Tags: , ,
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Media Agencies say 15% of digital budgets will go to mobile in 2014

2014-rising-graph.jpgMobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014′s digital spend expected to go to mobile activities.
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08.01.2014    Tags: , , ,
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Mobile Advertising grows over 100% in 2012

iab-growth-2013-2.gifTwice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.

The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
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20.06.2013    Tags: , , ,
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Mobile Advertising Sees Enormous Growth – Spending Doubles In 2012

up_arrow_green.gifMobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.

The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»


16.01.2013    Tags: , , , ,
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Search Advertising Update: Mobile And Local On The Rise

mobile-search.gifOver the past several years, search advertising has become a mainstream component of many companies’ advertising plans. But search advertising is evolving, with new capabilities such as local search and mobile search coming on strong.

A recent survey conducted by Econsultancy in partnership with agency Guava provides some details on this important communication channel. more»


24.05.2011    Tags: , ,
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Global Ad Market To Continue Growth, Though Recent Events Cut Spend By $2.4 Billion

chart_growth-1.gifA new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»


01.05.2011    Tags: , , ,
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AdSpend On Mobile Games To Grow Tenfold By 2015

angry-birds.gifA recent report from market research firm Juniper Research has found that global ad spend on mobile games will be multiplied by 10 over the next five years.

The report predicts that the global adspend will reach $894 million by 2015 up from $87 million in 2010. more»


26.01.2011    Tags: ,
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Global Ad Spend On The Rise Faster Than Expected

chart_growth.gifMedia Services company, Zenith Optimedia has increased its global 2010 ad spend forecast from 2.2% to 3.5%. This is the third consecutive time that they have upgraded their forecast after six consecutive downgrades.

While the report focuses on global ad spend across all media, this is relevant to mobile as any increase in overall ad budgets is likely to mean an increase in funds available for mobile campaigns as well. more»


25.07.2010    Tags: ,
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