Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.
The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»
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TeliaSonera and Ericsson have announced a new, personalized mobile advertising system to be launched in Sweden later in 2009.
The system will send “pod casts” out to consumers overnight to be viewed the next day. more»
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A recent survey released by mobile marketing company More Mobile Relations (More) reveals that mobile phone users are much more favorable to mobile marketing after they try out useful services. The survey found that 30-40% of users are in favor of user-accepted mobile advertising. more»
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JumpTap announced that it has signed a deal to provide its search and advertising solution across all seven of TeliaSonera’s networks (Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania). more»
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NRK (the Norwegian public broadcaster) and Ericsson just recently published the results of a trial they have been running to look at mobile TV with advertising. Take a look at some of the images and video. more»
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