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Mobile Advertising grows over 100% in 2012

iab-growth-2013-2.gifTwice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.

The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!

Overall internet advertising in the US rose by 15% during 2012. In doing so, internet advertising continued the trend of taking an ever increasing share of the overall US advertising budget, with only broadcast TV representing larger revenues.

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More specifically, Mobile advertising in the US totaled $3.4 billion during the full year of 2012, representing an increase of 111% over 2011. Mobile is now 9% of the total internet revenue, up from only 5% last year.

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PwC and the IAB attribute this surge in mobile in the US to 5 key factors, namely:

  • Growth in device penetration (Smartphone and tablet), led by Apple and Google
  • Faster connection speeds as 4G / LTE adoption is fueled by infrastructure and device upgrades
  • Improved screen resolutions that can squeeze more ads onto the mobile screen
  • Increased sophistication in incorporating ads into mobile apps and websites
  • Shifting social media consumption onto mobile devices

(source:PwC and IAB)

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20.06.2013    Tags: , , ,
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