Amobee Systems announced recently that they have launched a mobile advertising trial in the French market, running on the Orange network. Orange France will be using the Amobee’s Media System to test the business model of using advertising to help fund various forms of mobile content. Subscribers will be able to download a game at a reduced price if the accept advertising within the game.

The games are being provided by FILAO. A number of well-known consumer brands are participating, including Coke, Saab, Travelski, Societe General, and Mobifun

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