MobiAD Archives

The Future of Entertainment & Media Spending

PWC says 50% of E&M revenue growth will come from mobile and internet media over next 4 years

graph_up.gifPricewaterhouseCoopers recently released their study Global Entertainment and Media Outlook 2007-2011, which says the E&M industry will grow to $2 trillion by 2011, with almost half of the growth expected to be generated through online and wireless technologies.

Other key points from the report include:

• Spending related to the distribution of E&M on convergent platforms (convergence of the home computer, wireless handset and television) is growing at double-digit rates and will exceed 50% of global spending by 2011.

• Global advertising will increase at a 5.4% CAGR during the period, rising to $531 billion in 2011 from $407 billion in 2006. Internet will remain the fastest-growing advertising medium, with a projected 18.3% compound annual increase to $73 billion in 2011, equating to about 14% of the global advertising market.

• Asia Pacific spending on distribution of television programming on mobile phones is expected to reach $6.5 billion in 2011 from just $26 million in 2006.

Marcel Fenez, Global Managing Partner, Entertainment & Media practice, PricewaterhouseCoopers, said “The surge in broadband and wireless adoption is generating new digital revenue streams across multiple segments. Broadband growth is driving online advertising while the proliferation of next-generation wireless devices designed to play digital music, video games and receive TV programming is fueling mobile distribution.”

The full report can be purchased from PWC here, and a press release summary from PWC can be read here.


Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD