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Mobile Telecoms Barometer – 2007
Annual Handset Sales Pass 1 Billion for 1st Time

gfk_logo.gifThe GfK Group is one of the world’s leading market research organizations. Download this detailed study which looks at all aspects of the mobile handset market around the world – market size + growth, smartphones, global brands, form factors, music capability, TV, GPS, etc.

Some of their interesting conclusions:

  • Africa, Asia and Arab countries are driving growth of handsets;
  • mobile music purchases are shifting toward full track downloads, driven by lower prices and wider catalogues;
  • in the UK, 45% of all mobile entertainment revenue in 2007 has come from 3G phones, which represent only 16% of total handsets.

Surging Sales of Mobile Entertainment
Source: GfK Group: Retail and Technology

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17.03.2008    Tags:
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