MobiAD Archives
Mobile Telecoms Barometer – 2007
Annual Handset Sales Pass 1 Billion for 1st Time
The GfK Group is one of the world’s leading market research organizations. Download this detailed study which looks at all aspects of the mobile handset market around the world – market size + growth, smartphones, global brands, form factors, music capability, TV, GPS, etc.
Some of their interesting conclusions:
- Africa, Asia and Arab countries are driving growth of handsets;
- mobile music purchases are shifting toward full track downloads, driven by lower prices and wider catalogues;
- in the UK, 45% of all mobile entertainment revenue in 2007 has come from 3G phones, which represent only 16% of total handsets.
Surging Sales of Mobile Entertainment
Source: GfK Group: Retail and Technology
17.03.2008   
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