The rapid growth of the mobile industry has led to a huge number of new words and acronyms. When you add in the terminology from the world of advertising and marketing, the possibilities for confusion are even greater. Here’s a glossary of terms that covers everything from 3GPP to Acquisition Rate to Zero Rated Messaging.

This glossary is published by the MMA (Mobile Marketing Association).

To download the MMA Mobile Marketing Industry Glossary, click on the Download button below (1 MB).