M:Metrics released a report on the the use of SMS advertising in US and Europe. Spain has the highest level of SMS advertising, with 75% of Spaniards receiving ads, whereas the US had the most responsive audience, with a response rate of 12%.

“Certainly the level of interaction is impressive compared to almost any advertising vehicle available today” commented Evan Neufeld, senior analyst, M:Metrics. “It is undeniable that text-based mobile advertising is both a highly prevalent and an extremely effective medium for engaging customers.”

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