The Mobile Marketing Association (MMA) has released its Mobile Advertising Guidelines tailored specifically for the Asia-Pacific (APAC) region.

The APAC Mobile Advertising Committee is chaired by Joshua Maa, founder and Chief Executive Officer of Madhouse, Inc. “As brands and marketers throughout the APAC region look to harness the mobile channel, they’ve been asking for clear, timely guidelines to help guide their strategies and decisions,” Maa said. “The MMA APAC Mobile Advertising Guidelines directly address that need by providing detailed, step-by-step guidelines designed to help create effective campaigns that provide a consistently good user experience, regardless of each customer’s device and network.”

“The APAC region has a history of being a worldwide leader in mobile technologies and usage,” said Laura Marriott, president of the MMA. “The MMA APAC Mobile Advertising Guidelines are designed to offer a consistent set of formats for the broadest range of devices in the region in order to provide a framework to ensure consistency for both marketers and mobile users.”

The guidelines are supported by the GSM Association, “These guidelines are an important step in the development of the mobile advertising market in Asia Pacific,” said Bill Gajda, chief commercial officer of the GSMA. “We are working with the MMA to create a sustainable advertising environment so that mobile advertising will quickly reach its potential to the benefit of all players in the ecosystem.”

The guidelines include information about creating, formatting and using Mobile Web banner ads. As well as:

• Design principles and style guides
• Technical requirements and considerations, such as handset display capabilities
• Advertising units, such as banner dimensions and aspect ratios

Full press release HERE

Read other MobiAD posts about the MMA:
• MMA Releases “Consumer Best Practices” for Mobile Content Services,
• Third Annual Mobile Attitude and Usage Study,
• Mobile Marketing Association Publishes Guide for Mobile Coupons,
• MMA Publishes New EMEA Guidelines.