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MMA Publishes New EMEA Guidelines

mmaThe Mobile Marketing Association has announced the release of its Mobile Advertising Guidelines for the Europe, Middle East and Africa (EMEA) region.

The guidelines are designed to make it easier for marketers to develop mobile advertising campaigns while ensuring that the campaigns can be delivered consistently to the majority of mobile handsets. They also set out to enhance and protect the consumer experience.

The new guidelines outline how to how to purchase and use mobile web advertising and banner advertising. They also make recommendations on aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.

“The MMA EMEA Mobile Advertising Guidelines launch is a landmark event in our mission to establish a consistent approach for mobile marketing. The guidelines will play a critical role in ensuring all players in the ecosystem see mobile advertising as a natural option for brand communication as a means to deliver targeted, meaningful and rewarding connections with consumers.” said Laura Marriott, President, Mobile Marketing Association.

The GSM Association, which represents more than 700 mobile operators worldwide, and the dotMobi Advisory Group (MAG), both support the new guidelines. “These guidelines have broad support among mobile operators, enabling advertisers to quickly create compelling campaigns for the mobile medium that will be effective across many different networks and geographies.” said Bill Gajda, Chief Commercial Officer of the GSMA.

If you would like us to email a pdf version of the guidelines to you, please enter your email address here.

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Full press release HERE.

Also read the MobiAD post Yahoo! Adopts New MMA Guidelines .

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