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Handango:what content goes on smartphones?

handango.pngHandango is one of the world leading providers of content for smartphones and developer of the content delivery and management system Handango AMPP. Handango recently released a year end version of the Handango Yardstick, a report that gives a snapshot of the state of the smartphone content industry. Although not directly linked to mobile advertising, these reports give an excellent over view of the types of content people are downloading to their smart phones, how many applications, the prices they are paying, etc.

The overall year end report can be found HERE.

In addition, Handango released special reports for the top 5 smartphone operating systems:

The Blackberry specific report can be found HERE.

The Palm OS specific report can be found HERE.

The Windows Mobile Pocket PC version can be found HERE.

The Windows Mobile Smartphone version can be found HERE

The Symbian OS specific version can be found HERE.

More analysis in this article


09.03.2007    Tags:
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