MobiAD Archives
Smartphones Grow, And The Mix Is Shifting
AdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May.
The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly.
Some of the more interesting points from the study include:
- Symbian is still the #1 smartphone OS worldwide with 41% share. iPhone is second with 32%. However Symbian retains more than 90% share in Africa and Asia, while the iPhone is strong in Europe and Latin America.
- The RIM OS and Windows Mobile lag Symbian and the iPhone OS with 10% and 9% share, respectively. A majority of RIM and Windows Mobile requests come from North America.
- The Palm OS has 4% worldwide share with more than 95% of its requests generated in North America.
- Only 2 full months after launch, Android has captured 2% OS share and is slightly ahead of Symbian in the US.

The report also includes more detailed data about the US, UK, Indonesia, India, Philippines, and South Africa markets.
19.01.2009   
Tags:
Market-Resources,
smartphones