In March 2007, Telco 2.0/STL Partners in partnership with the GSM Association, completed a landmark market study on how to address the opportunities and challenges around advertising for telcos and value chain partners. This includes qualitative and quantitative research with Advertisers, Agencies, Content Owners, Enablers, Operators and Vendors.

The study is over 100 pages, presented in an easy-to-read presentation-style format.

Download the Exec Summary HERE.

More details HERE.