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AdMob Releases Mobile Metrics

admob.jpgAdMob has released its first report on market level data. The report covers the month of September in which AdMob served 1.6 billion mobile ads and reveals, among other information, that three of the top 5 devices receiving AdMob ads in the US are Smartphones.

Also included is information on device manufacturer, device type, and country-specific data from AdMob’s top four markets: US, UK, India and South Africa.

Other interesting facts released by AdMob include:

  • South Africa and Indonesia are both in the top five markets.
  • The iPhone is already generating meaningful mobile web traffic.
  • All ten of the top ten devices in India are made by Nokia.

The report shows that nearly half of AdMob’s impressions are in the US followed by India, South Africa and the UK.

admob-impressions-by-country.jpg

The report also shows that one in three ads served by AdMob was on a Nokia mobile phone, followed by Motorola and Samsung.

admob-top-10-handset-models.jpg

If you would like us to email a pdf version of the complete report to you, please enter your email address here.



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Read other MobiAD posts about AdMob:
Interview with Omar Hamoui, CEO of AdMob,
Coke launches “click to video” on Admob ,
AdMob Creates Ad Unit for iPhone
Mobile Advertising Audience Study from M:Metrics and AdMob


06.11.2007   
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