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Mobile as the 7th Mass Media

mobile7thmedia.gifMobile is now emerging as the 7th of the mass media, joining Print, Recordings, Cinema, Radio, TV and Internet. This SMLXL White Paper looks at the introduction stages of each of the previous mass media, illustrating what impacts they had on their predecessors. Drawing from those lessons, the paper outlines the key benefits unique to mobile, explores areas where mobile media concepts are succeeding, and the roles of advertising, user-generated content, viral marketing.

SMLXL have explored and reviewed the developments in the mobile space to provide true insight to the world of the 7th Mass Media. These include the staggering membership of nearly the entire Korean teenage population to the virtual world of Cyworld, the prosumer, revenue sharing mobile content platform MyNuMo, the Japanese Camera Dictionary, the mobile adservices company that have sold over 3billion ads on mobile in just over 14 months, or that music downloads on mobile is a bigger industry than the fixed internet, and the launch of the revolutionary mobile offering otherwise known as Blyk.

These compelling stories tell us why mobile as the 7th Mass Media is so critical to understand, because if we don’t, someone else will be taking your revenues, profits and audiences with them. It does not matter what industry you are in, the story of the 7th Mass Media affects us all.

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13.11.2007   
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