These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food, sports, FMCG, travel, etc.

For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical.

Put together by uTest, a firm that does mobile app testing, this study looks at the risks that come from releasing an app the is just “good enough”.

The risks are in fact many. Especially for companies that are new to dealing with mobile apps, this would be a good document to read, as it discusses: