Last week in New York, the Mobile Marketing Association (MMA) released version 4.0 of its Mobile Advertising Guidelines. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS).

“MMA Mobile Advertising Guidelines continue to provide a framework for mobile advertising that anticipates the evolving needs of marketers and helps ensure a non-intrusive, secure experience for mobile customers,” said Pete Distler, general manager, Sprint Mobile Media Network.

To download a full copy of the MMA Mobile Advertising Guidelines, click on the Download button below (1 MB).

Read the complete MMA press release HERE.