MobiAD Archives

Update on SMS Advertising

M:MetricsM:Metrics has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 November, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK.

Some of the highlights include:
• Spain, France, and Italy remain the countries with the highest percentage of subscribers receiving SMS ads, and the percentage is growing: Spain is 71% up from 66% in the M:Metrics October report; France is 64% up from 59%, and Italy is 58% up from 45%.

• In the US and Italy, about 12.5 % of the people who received an SMS ad responded. This figure is just under 10% in the UK, and ranges down to 5.5% to 6.5% for France, Germany, and Spain.


A couple of months ago, M:Metrics released a more detailed report on SMS ads. To see the results from this study, enter your email address here:

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