Multicasting may be the only way that mobile networks will actually be able to deliver the rapidly growing demand for mobile rich media content. “The need to cater to the techno-ravenous community has accelerated development in this area.”

As more content is delivered over this medium, it has broad implications for mobile advertising. This report, by Frost & Sullivan, with Digital Fountain and Sony Pictures Television Intl. looks at the various means of broadcasting media to mobile subscribers and the business opportunities associated with them.

Case studies from a mobile operator and a content publisher are also included.

To get a copy of the full report, click on the Download button below. You will need to give your name and email address, and the report will be emailed to you as a pdf file.

If you don’t see the Download button, you can get the report by putting the following URL into your browser: www.digitalfountain.com:80/landing3.asp