MobiAD Archives


Google’s Android: What It’s All About

android_logo.gifWith the first Android handsets about to ship, there has been a lot of talk about this new mobile phone operating system from Google. Mobile agency TigerSpike has put together a nice overview of Android – what it is, what are the implications – written so that everyone in the industry can understand.

This whitepaper starts by explaining some of details of Android, and then looks at why Google would develop it: “Almost everyone recognises that mobile is the next big advertising medium. Google is behind some of its rivals in mobile… so this is its way of “catching up”

This is not a highly detailed analysis of Android, but if you have been wondering what Android is and why everyone has been talking about it, then it’s definitely worth downloading and spending a few minutes reading this paper.







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10.10.2008   
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