SMS messages are used almost everywhere and by almost everyone – the reach is incredible. So it’s not surprising that advertising by placing messages at the end of an SMS is also a growing trend.

In this white paper, Zeep Media gives some background and advice on how best to use this media channel.

Over 5 billion SMS messages are sent per month in the US. Any many SMS publishers are now reserving some space at the end of the message – maybe 30 to 60 characters – which can be used for advertising messages.

Zeep Media has a self-service platform that let’s brands insert ads into these SMS messages. After having placed ads into many million SMS messages, Zeep Media has written a white paper to give advertisers a basic overview of the media channel, and to share some of their experiences.