Mobile advertising firm Third Screen Media partners with Telephia to help agencies effectively target mobile audience.
The two companies will integrate the independent market research provided by Telephia into the mobile advertising platform MADX from Third Screen Media. Telephia is a major provider of syndicated consumer research to the telecom and mobile media markets.

As major brands continue to allocate more of their advertising budget on mobile advertising, there will be a growing need for independent research to help them understand how best to target specific audiences with mobile sites. This partnership will bring that information into the picture

The partnership will also benefit publishers, who will better be able to understand how their audience fits within the overall mobile market, and therefore better able to position their ad inventory to agencies.

Press releases HERE and HERE
www.thirdscreenmedia.com/