Gannett Co. Inc. announced the launch of over 100 mobile sites across the US that will provide news, sports, weather and other local information. The new mobile sites are free to consumers, and carry local, regional and national display advertising. The sites cover 84 daily newspapers, 19 local broadcast web sites and USA Today.

“Local news and information is more in demand than ever by consumers across the country. Making it easily available by mobile device takes Gannett’s local information expertise and puts it in consumers’ hands,” said Jack Williams, president of Gannett Digital. “Advertisers who appreciate the value of trusted brands, local content and audiences will be able to reach out to those consumers throughout the day.”

The content on the sites is updated 24/7 by local Gannett “information centers” that deliver real-time information to the company’s web and print properties. Last June, Gannett made a $10million investment in 4Info, a mobile search and advertising company that is also said to be involved in providing the services.

Gannett has published complete specifications for the mobile banner ads. The banner ads link readers to a landing page with text, email opt-ins, click-to-call and/or SMS opt-in messages. The landing page specs and banner specs can be found HERE.

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

The Gannett press release can be found on Business Wire HERE.