Mobile marketing company Ping Mobile and exclusive fashion retailer Up Against the Wall announced outstanding results for their first mobile marketing campaign – a 63% double opt-in response rate. Another demonstration that fashionistas are truly a part of the mobile demographic.

“Our target market is a high-end, fashion conscious consumer who wants to be in-the-know – it’s a very specific audience that expects high value for their money, and so we were looking to find a new way to communicate directly with this specific hip hop-oriented audience” said Tim Nicholson, Director of Marketing for Up Against The Wall.

The campaign was quite simple. Users text the word “UP” to a short code to receive an initial discount. This in itself generated additional foot traffic and revenue. Ping Mobile then sent a follow up message asking if the customer would like to receive additional information from Up Against The Wall. 63% responded “Yes”, and were then added Up Against the Wall’s VIP Club marketing list. Fewer than 1% of respondents asked to be unsubscribed.

Read the full press release HERE.