Fox Interactive Media has announced that MySpace and several others web brands (inlcuding IGN, FOXSports.com, AskMen and RottenTomatoes.com) will launch ad supported mobile web sites that will be completely free to users on mobile devices. The sites will offer users a considerable amount of free content that was up to now only available to subscribers. The ads will be served and sold by Millennial Media.
“Accessing the Internet from a mobile phone will soon be as common as text messaging and voice calling, and it’s FIM’s goal to deliver these new free, ad-supported experiences as additional options for our users on top of our incredibly popular premium mobile services,” said John Smelzer, Senior Vice President and GM of Mobile for Fox Interactive Media.
The new MySpace will include the following free functions:
Amit Kapur, VP of business development for MySpace said “An ad-supported MySpace offering is a major component of our mobile monetization strategy and we look forward to broadly offering this industry leading roll-out to advertisers.”
Full press release HERE.
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