Airwide Solutions has announced the launch of a device intelligence solution that will help operators improve service quality and user experience, while opening up additional revenue opportunities by increasing subscriber content targeting.

Airwide’s device intelligence will enable operators to learn exactly which devices are currently in use on the network, by whom and whether a subscriber’s device has MMS capabilities so they can better target optimized content to the appropriate audience. The solution also offers valuable demographic trend information including the top 10 device “make and models” used on an operator’s network, the fastest growing device make and models on the network, rate of penetration of new devices and the rate of device turnover.

“With unprecedented visibility into their subscriber base, operators will be able to stay ahead of the competition, grow messaging revenues and increase subscriber satisfaction and loyalty to the brand,” said Vince Kadar, CTO of Airwide Solutions.

This demographic trend information will help mobile marketing campaigns and the roll out of new products and services like mobile social networking and mobile video. Operators can gauge subscriber readiness to accurately predict which applications the market will adopt, avoiding the unnecessary costs of introducing new services on speculation. Ultimately, by better targeting content to the right subscribers and by ensuring that all demographics on their network are adequately served, operators have a powerful solution for maximizing data service revenue and encouraging brand loyalty.

This device intelligence capability will be available in Q4 2007 and will require the use of AirGuard EIR.

Full press release HERE.