MobiAD Archives

One Million Subscribers for 3UK’s Ad-Funded Video Service

3UK3 UK have announced that more than one million customers have registered to use its free ad-funded mobile video service. This represents one quarter of 3′s user base.
rhythmRhythm New Media, who powers the service, allows advertisers to place targeted ads before and after the video. Top brands that have already used this service include Microsoft for mobile, Cisco, Intel, Unilever Lynx, Nivea, Ministry of Sound and Paramount Pictures.

The make up of the user base for the ad-supported video service is about 60% male, 40% female. So far the most popular content categories are news and weather.

3 Marketing Director, John Penberthy-Smith said, “Customers love the great content we offer and are happy to watch the short video ad before the video clip because the ad is targeted at them, making the experience all the more engaging. Customers who watch mobile videos are expressing high levels of satisfaction with the service.”

Rhythm Chief Executive Officer, Ujjal Kohli said, “Seeing the rapid adoption of mobile video consumption on 3 UK’s network solidifies our prediction that users truly enjoy consuming bite-sized video snacks on their phone.”

Full press release HERE.

Also see the article on the ad-funded video service that Rhythm is running for 3UK, and the MobiAd interview with Ujjal Kohli, CEO of Rhythm New Media.

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