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Amobee Serves Ads for CTIA

amobee1.jpgCTIA has chosen Amobee Media Systems to serve ads for the CTIA WIRELESS I.T. and Entertainment 2007 Event’s Mobile Site. The official CTIA Wireless I.T. and Entertainment 2007 WAP site will display banner advertisements from the event’s top sponsors. Each sponsor banner is clickable and provides users the sponsor’s booth location.

“Amobee is revolutionizing the way in which advertising is delivered by positioning the mobile operator at the heart of the mobile advertising ecosystem,” said Patrick Parodi, CMO for Amobee Media Systems. “CTIA WIRELESS I.T. & Entertainment is an exciting industry conference and is the hotbed for showcasing innovation in mobile technologies. We are thrilled to work with CTIA to provide attendees with a preview of what’s to come in mobile advertising.”

“Mobile advertising is rapidly becoming the most effective medium for brands to reach key target audiences. At an event where wireless and entertainment are combined, it was natural to engage with our attendees through the mobile channel,” said Robert Mesirow, vice president of business operations and show director for CTIA. “We chose to work with Amobee Media Systems because of their ability to provide a holistic and efficient solution for the delivery of mobile advertising. We’re eager to provide our attendees with a compelling way to receive and access conference information on their mobile devices and to provide our sponsors with some additional visibility as industry leaders.”

Full press release HERE


02.11.2007   
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