The Mobile Marketing Association has announced the finalists for the MMA’s Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on November 14 in Los Angeles. See the nominees here.

Other special awards to be announced at the awards ceremony include the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year.

“The sheer volume and quality of submissions for our awards program continues to climb each year. This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile,” said Laura Marriott, president of the MMA. “These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”

The 2007 MMA awards finalists are:

Best Use of Mobile Marketing, Branding
• AKQA Mobile
• The Hyperfactory and Saatchi & Saatchi LA
• Motricity
• Quattro Wireless
• Universal McCann

Best Use of Mobile Marketing, Cross-Media Integration
• adidas, Isobar and Neighborhood America
• Aerodeon Turkey
• Bravo to Go
• The Hyperfactory and Saatchi & Saatchi New Zealand

Best Use of Mobile Marketing, Direct Response
• Affle & Aviva
• MindShare Interaction India and ICICI Prudential Life Insurance
• Mobile Dreams Factory
• Reliance Communications Ltd.
• SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
• Vibes Media

Best Use of Mobile Marketing, Product/Services Launch
• The Hyperfactory and Saatchi & Saatchi LA
• Microsoft
• MindMatics AG
• Mobile Dreams Factory
• RATP – The Parisian Tube, Aerodeon France (an Isobar company)

Best Use of Mobile Marketing, Promotion
• Limbo & Verizon Wireless
• The Hyperfactory
• Mobiento, Médecins Sans Frontières Sweden, Telenor Sverige AB
• SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel

Best Use of Mobile Marketing, Relationship-Building
• GOSUB 60, Inc.
• The Hyperfactory
• R/GA

Innovation
• Affle
• Gotuit
• Hill Holliday & VeriSign
• iLoop Mobile, Inc.

Innovation for Creativity in Media
• AirPlay
• Hearst Digital Media
• The Hyperfactory and Saatchi & Saatchi New Zealand
• The Hyperfactory and Ogilvy Hong Kong
• Mobile Dreams Factory

Innovation for Creativity in Technology
• Celltick Technologies
• RATP – the Parisian Tube, Aerodeon France (an Isobar company)
• Scottish Power and Incentivated
• Velti

Full press release HERE