SnapTell has announced the release of its Snap.Send.Get solution that converts every camera phone into an opt-in marketing device. The Snap.Send.Get solution enables consumers to obtain information with the snap of a photo, while marketers get to create a personalized and targeted brand conversation with their customers.

The solution works with all camera phones, and no additional software is required.

“Brands are using the mobile channel more than ever now to reach their desired audience. We saw a clear opportunity to apply our innovative image-recognition technology in the mobile environment to offer marketers something that wasn’t available before,” said Gautam Bhargava, Co-founder and CEO of SnapTell. “We make it easy for brands to reach out to consumers on the go. The SnapTell Snap.Send.Get solution simply uses existing packaging or collateral materials to create a personalized marketing experience that is fun and easy-to-use for the consumer.”

“Our goal is to unleash the power of mobile marketing using the camera phone,” added Bhargava. “We believe that the mass adoption of camera phones makes the camera phone the ultimate marketing device, allowing brands to have a direct connection to their consumers.”

Full Press Release HERE