Following on from an announcement of live services in the Czech Republic, Amobee Media Systems has announced that Vodafone has made a minority investment in the company. Vodafone joins Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development.

“Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns,” says Frank Boulben, Vodafone’s Director of Strategic marketing & Communication Planning. “We’re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience. “

“Today, Amobee reaches a new stage in its development. This investment and the recently announced commercial launches demonstrates that Amobee has the best operator centric ad-serve in the market,” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems “With Vodafone’s investment and blessing, we are poised to become the world’s premier provider of mobile ad-serving solutions.”

Full press release HERE