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First Hop optimizes for ad-funded content

First HopFirst Hop, a Finnish developer of messaging platforms, today announced Mobile Advertising Service, a modular service delivery platform optimized for the advertising business model.

The solution has the capability to target any subset of an operators subscriber base with specific advertising campaign messages. It can create sponsored P2P and A2P messages, run targeted campaigns with SMS, MMS, or WAP push, and server personalized banner advertising. It also includes other functionality to support advertisers, including profiling, subscriptions, response tracking, usage tracking, campaign statistics, and advertising budget control.

Full press release HERE

25.02.2007    Tags:
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