T-mobile has announced a partnership with Yahoo! that will see the first graphic ads displayed on T-mobile’s web’n’walk service. The ads will be served and sold by Yahoo!

Phil Chapman, Director of Marketing at T-Mobile, said: “Mobile advertising is a key area of development for T-Mobile in 2008 and this partnership with Yahoo! shows our commitment to making this strategy succeed. With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns.”

“This partnership with T-Mobile demonstrates Yahoo!’s continued focus on mobile and extending our leadership in graphical advertising across multiple platforms,” said Geraldine Wilson, VP of Connected Life, Yahoo! Europe.

“Advertisers are fast recognising the value of mobile advertising as a core part of their digital campaigns, and we are excited to work with T-Mobile to create superior experiences that deliver great value to advertisers and mobile users alike.”

Full press release HERE