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DoubleClick Links Up With Mobile Ad Networks

doubleclick.gifDoubleClick has announced that its mobile advertising delivery system, DoubleClick Mobile, is to integrate with other mobile ad networks including AdMob, Google’s AdSense for Mobile , Millennial Media’s premium MBrand and Decktrade Networks. The aim of this upgrade will be enable publishers to easily fill more of their available inventory.

“This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory,” said Ari Paparo, group product manager for DoubleClick products. “We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.”

Publishers using DoubleClick will still have the option of selling directly as they have had up to now but they will also be able to sell mobile display inventory indirectly through the other mobile ad networks.

“AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms,” said Omar Hamoui, AdMob’s founder and CEO. “We are excited that DoubleClick’s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob’s ad liquidity and mobile specific ad serving technologies.”

See the full release here.

07.05.2008    Tags:
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