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Venture Funding: Social Advertising Intelligence

dollar_key.gifXtract, who specialize in social advertising intelligence, has announced that it has closed a new funding round of €3.5 million led by Creandum with existing investor ETF III also participating.

Xtract have developed a set of automated products that use social interactions, behavior data and other data flows to create a dynamic real-time customer profile.

Xtract answers a real need in the advertising industry which is making the advertising in social media and mobile effective. By using Xtract, customers have seen the average ad income increase with as much as 82% and in mobile campaigns response rates have increased with 30%.

“Our solutions provide genuinely innovative ways to ensure delivery of the right audience to the right commercial message at the right time and to accurately report on the effectiveness of any campaign in an automated way, something that up until now was not possible,” said Kimmo Kiviluoto, CEO of Xtract.

See the full release here.

12.06.2008    Tags:
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